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Suede Digital Insights

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Insights from a Melbourne-based business student

Latest Insights from Suede

Step into dressing room number… your room? How augmented reality is changing e-commerce.

It’s no secret that technology is changing the way society finds, browses and purchases new products and services. The development of augmented and virtual reality have opened up new ways to create immersive customer experiences. The introduction of reality based technology allows organisations to break down barriers in the mind of the consumer that wereContinue reading “Step into dressing room number… your room? How augmented reality is changing e-commerce.”

Can artists manage their online presence better than any label can? Frank Ocean proves it.

Grammy award-winning artist and cult figure, Christopher Edwin Breaux (better known as Frank Ocean) stunned the world in 2016. After a prolonged legal battle with his ex-label Universal Music, Ocean went independent through his record label Boys Don’t Cry.Following the release of visual album Endless in 2016 on Apple Music, Ocean had ‘fulfilled’ his contractContinue reading “Can artists manage their online presence better than any label can? Frank Ocean proves it.”

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